London taxis are recognised and respected the world over. Sherbet Electric Taxis are at the heart of London taxis. By providing dynamic new thinking, new energy and new technology to support the world’s best drivers, Sherbet is able to deliver a sustainable world class taxi service with 500 strong Electric Taxi fleet, driven by the world’s best drivers coupled with accountable and innovative technology. Sherbet Ride is bringing the best in the heritage of London black taxis to a new audience. We are future-proofing the London black taxi industry and are investing in today’s technology that adds value to our passengers, our drivers and the global brands we work with. Sherbet offer personalised advertising solutions to brands and consumers, meaning passengers can select the livery colour or brand advertising of the vehicle that delivers their premium taxi service.