Tourism 2030 and Beyond: New Normal or Total Transformation?

29/04/2022 12:00 pm


Announcement of Lester Borley memorial symposium on 29 April 2022

“Tourism 2030 and Beyond: New Normal or Total Transformation?”

Tourism Society Scotland is organising an international symposium on the long term future of tourism, in the light of the huge upheavals of the COVID-19 pandemic and the concept of ‘build back better’. The symposium to be chaired by Lord Thurso FTS, President of The Tourism Society and Chair of VisitScotland, will be held at Edinburgh Napier University on Friday 29 April 2022.

Key topics will include:

  • Tourism’s long term sustainability
  • Global market changes
  • Digital transformation
  • Impacts of COVID-19 on tourism in the years ahead

The outlook of the symposium is international, but will also include views from key players in Scotland on implications of the anticipated changes in tourism globally on the approach to developing, managing and marketing tourism in Scotland. The symposium will conclude with a panel session and audience discussion.

The symposium is dedicated to the memory of Dr Lester Borley CBE FTS (1931-2019), who led the Scottish Tourist Board and National Trust for Scotland and is one of the pioneers of tourism and conservation as we know them today.

The programme and registration arrangements will be announced later in the year.

Date: 29/04/2022 12:00 pm