Email Address email@example.com
Level Full Member With TCN
Company Ideas Group
Website Address https://www.ideasgroup.website/
Bio A strategy, brand and marketing leader I've worked across many industries including tourism, destinations and experiences both internally at board level, and externally as a consultant. Now the marketing director of Ideas Group, we enable businesses, brands and their teams to thrive in the UK and around the world. Providing marketing, branding and experience development we create solutions and ideas that work via the yin and yang of strategic analysis and commercial reality, mixed with the power of creative storytelling and ultimately - people. Human beings are our audiences and the essence of great tourism experiences, engagement and sustainable futures. We help understand and inspire them in equal measure by being down to earth, getting to the crux of challenges, and then adding creative alchemy that touches hearts and minds. Just a few snippets: transforming a multi site visitor attractions group to profitability and growth; rebranding Visit Parliament; developing and launching award winning visitor attractions, such as York’s Chocolate Story and Coronation Street the Tour: and even nearly wiping out half the UK vending industry in an avalanche on Iceland.