John Speers

John Speers

Email Address Johnspeers@me.com

Level Full Member With TCN

Company TruReach

Phone +97152275458

Website Address trureach.com

Bio Chief Tourism Strategist, keynote speaker and government advisor with 25+ years’ global experience driving high-value tourism visitation and spend across the Middle East, Europe, Americas and APAC. A Certified Practising Marketer, John has advised seven governments, launched Saudi Arabia into China and India, built destination brands for Saudi PIF giga-projects and led strategies for Tourism Australia, Japan National Tourism Organization, ANA, One&Only and leading Caribbean destinations. Combining traveller intelligence, data, creativity and AI to deliver measurable commercial growth, he has won over 70 international marketing awards, including three Effies for travel marketing effectiveness. The only person globally to do so.