ETC Report: Covid-19 Recovery Strategies for National Tourism Organisations
The European Tourism Commission (ETC) has produced a report entitled “Covid-19 Recovery Strategies for National Tourism Organisations”.
This is an interesting snapshot of European NTOs’ attitudes and priorities, and a useful, if high-level, framework for pandemic action by NTOs and DMOs. It also contains a handful of insightful case studies, with clear, constructive recommendations for the future.
The recommendations, and the more compelling case studies, lift this report beyond being merely an interesting and well-researched observation of the status quo under the pandemic to a commendably forward-looking guide, galvanised by robust principles for refocusing future strategy.
But, perhaps most significantly for the recovery of tourism as a sustainable contributor to local and national economies and societies, it is the unequivocal sense of moral purpose running through this report that makes it most valuable.
ETC’s challenge to NTOs and governments to lift their sights above the purely economic benefits of tourism, and to adopt a more holistic, responsible, and socially considerate approach to the development of tourism, is the triumph of this report:
“It will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth”.
The report is available here: https://etc-corporate.org/reports/handbook-on-covid-19-recovery-strategies-for-national-tourism-organisations/