Scots look at travelling to the Med again in 2022

After running the Scottish Tourism Index for several waves during the peak of the pandemic as a means of tracking the views of the Scottish population around holidays and breaks, 56 Degree Insight have relaunched the survey as a quarterly tracker of Scottish opinion and holiday behaviours.  They interviewed over 1,000 Scots last Monday/Tuesday (18-19 April) and the results can be viewed on their website using the link below (you can then download the detailed infographic from that page).

https://www.56degreeinsight.com/scottish-tourism-index

Highlights include an increasing likelihood of Scots to holiday this year (72% of Scots likely to do so) and although holidays in Scotland remain most popular (41% will take a home holiday) there is increasing interest in holidays to the Mediterranean -especially Spain, with 14% of Scots planning a holiday there this year.  However, the major impact of the cost of living crisis is beginning to bite – over half of Scots’ holiday choices and decisions are being impacted by this.  In addition, he war in Ukraine and COVID are also having an effect on holiday decisions.

More News

Tourism Society welcomes the government consultation on accommodation registration

The Tourism Society is pleased to support the government’s call for evidence on tourism accommodation registration, in response to the growth and impact of short-term holiday lettings.  We are encouraging...

Tourism Society welcomes Government response to De Bois Review of DMOs

The Tourism Society, the professional membership body for people working in all sectors of the visitor economy, welcomes the government response to the independent review of destination management organisations in...

The Tourism Society Welcomes a New Chair

The Head of Secretariat, Alison Cryer, of the Tourism Society is delighted to announce the new Tourism Society Chair Deborah Heather, who was elected at the 45th Anniversary AGM. Deborah...

Yorkshire Tourism – An update from Tourism Society Yorkshire chairman, John Gallery

As many colleagues will know, the destination marketing organisation (DMO) for Yorkshire, Welcome to Yorkshire, was placed into administration at the end of March 2022.   The lead up to...

Queen’s Platinum Jubilee Honours for Tourism

The following Honours were published yesterday.  Congratulations to all from the Tourism Society. Sally Jane Balcombe. Chief Executive, VisitBritain. For services to Tourism.  OBE Nicholas De Bois. Chair, VisitEngland Advisory...

Latest BVA/BDRC ClearSight survey on attitudes to travel & tourism

Summary of findings Air Travel & International Holidays back on the Menu The proportion of Brits booking an international holiday rose to its highest level in two years during January....

Featured in the latest Journal -Turning over a Green Leaf in the New Forest

Building a resilient, responsible and regenerative local visitor economy is crucial in a world experiencing economic crises, pandemics, and climate change.  Go New Forest has just launched its Green Leaf...

VisitBritain/VisitEngland CEO Sally Balcombe to step down

10 January 2022 VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Ms Balcombe, who has been CEO, first of VisitBritain...

Geotourist – ‘one to watch’!

Tourism Society member, Geotourist, working with Historic Environment Scotland, has been named as ‘One To Watch’ at the World Responsible Travel Awards for their compelling platform concept that draws visitors...

Tourism Society jobs board has a new opportunity

Full Time Marketing Manager – Experience Oxfordshire This exciting and broad ranging role is ideal for an experienced manager aspiring to play a leading role in the visitor economy sector...