Dame Judith Macgregor, the first female chair of the British Tourist Authority

Dame Judith Macgregor has been appointed as interim chair of the British Tourist Authority with immediate effect. The interim role will run until the end of April 2022 or when a permanent BTA Chair is appointed.  She has been a member of the BTA Board since 2017.

Dame Judith brings a wealth of experience working across Whitehall and internationally with an illustrious diplomatic career spanning some 40 years, including serving as Ambassador to Slovakia, and Ambassador to Mexico. In 2013, she became British High Commissioner to South Africa, Lesotho and Swaziland. She has also held various posts in former Yugoslavia, Prague, Paris, Poland and Western Europe.

During her postings in Mexico and South Africa she led government efforts to increase bilateral trade and investment as well as to boost tourism to the UK, working closely alongside VisitBritain.

Alongside Dame Judith’s extensive international trade experience, she also brings an in-depth understanding of tourism’s importance in influencing our brand abroad and in building people-to-people connections that contribute to our wider soft power image, and in promoting Global Britain.

https://www.visitbritain.org/changes-bta-board

More News

Geotourist – ‘one to watch’!

Tourism Society member, Geotourist, working with Historic Environment Scotland, has been named as ‘One To Watch’ at the World Responsible Travel Awards for their compelling platform concept that draws visitors...

Tourism Society jobs board has a new opportunity

Full Time Marketing Manager – Experience Oxfordshire This exciting and broad ranging role is ideal for an experienced manager aspiring to play a leading role in the visitor economy sector...

News from Malta after recent budget – reported by Board Member, Julian Zarb

After this week’s so-called “budget” the question arises now. What initiatives is the government proposing for rethinking, redeveloping and restoring a qualitative, sustainable and responsible activity that will attract career...

Digital innovations in travel – Traveltech report 2021 from Tech Nation

'Traveltech encompasses both the application of technology to the tourism and hospitality industry. Technology has already transformed these sectors and they are further poised to benefit from new products and...

Geotourist cited among UK’s top traveltech companies in TechNation Report 2021

TechNation, the UK’s leading technology accelerator for helping high growth companies to scale, including companies like Skyscanner and Deliveroo, featured Tourism Society Member, Geotourist as a disruptive technology platform in...

Sykes Cottages Scotland Staycation Index 2021

The inaugural Sykes Cottages Staycations in Scotland Report paints a picture of the growing popularity of staycations in Scotland, reviewing everything from the trending holiday hotspots and activities, to how...

Tourism Society calls for immediate government action on De Bois DMO Review

The De Bois Review confirms the need for Government to recognise and support the capabilities and functions of Destination Management Organisations in England. As the staycation honeymoon comes to an...

Independent Review of Destination Management Organisations published

In March 2021, the government announced an independent review to assess how Destination Management Organisations (DMOs) across England are funded and structured, and how they perform their roles, in order...

Is Covid making a summer break something only the rich can afford? Report in the Guardian

Rocketing prices at home, and costly tests if you leave the UK, mean many who need a break simply cannot afford it  Next week, Sally Neuman is going on holiday....

Simplification of the traffic light system for travel

France is moving from amber-plus to amber, meaning fully vaccinated passengers returning to England, Scotland and Northern Ireland from France will no longer need to quarantine. India, Bahrain, Qatar and the...