Dame Judith Macgregor, the first female chair of the British Tourist Authority

Dame Judith Macgregor has been appointed as interim chair of the British Tourist Authority with immediate effect. The interim role will run until the end of April 2022 or when a permanent BTA Chair is appointed.  She has been a member of the BTA Board since 2017.

Dame Judith brings a wealth of experience working across Whitehall and internationally with an illustrious diplomatic career spanning some 40 years, including serving as Ambassador to Slovakia, and Ambassador to Mexico. In 2013, she became British High Commissioner to South Africa, Lesotho and Swaziland. She has also held various posts in former Yugoslavia, Prague, Paris, Poland and Western Europe.

During her postings in Mexico and South Africa she led government efforts to increase bilateral trade and investment as well as to boost tourism to the UK, working closely alongside VisitBritain.

Alongside Dame Judith’s extensive international trade experience, she also brings an in-depth understanding of tourism’s importance in influencing our brand abroad and in building people-to-people connections that contribute to our wider soft power image, and in promoting Global Britain.

https://www.visitbritain.org/changes-bta-board

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