VisitBritain/VisitEngland CEO Sally Balcombe to step down
VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year.
Ms Balcombe, who has been CEO, first of VisitBritain then of VisitBritain/VisitEngland, for more than seven years, is leaving the national tourism agency to pursue new opportunities.
Ms Balcombe said it had been an honour to lead the national tourism agency.
“When I joined, in 2014, we were already a high performing agency supporting a world-class, successful industry. Until the pandemic, our industry went from strength-to-strength, attracting record numbers of both visits and spend, creating jobs and economic growth.
“Then COVID struck, hitting our industry first and hardest. Our sector has always been able to adapt and COVID was no different, with conference centres becoming hospitals and museums and attractions taking their collections online.
“As we enter 2022, our industry continues to be confronted by many challenges and our focus is to drive immediate tourism recovery from the COVID-19 pandemic by building back visitor spend as quickly as possible and supporting the industry.”