Featured in the latest Journal -Turning over a Green Leaf in the New Forest
Building a resilient, responsible and regenerative local visitor economy is crucial in a world experiencing economic crises, pandemics, and climate change. Go New Forest has just launched its Green Leaf Tourism Business Scheme (GLTBS) to help companies take the next step in achieving that goal. Accommodation...
Member, Mike Bugsgang’s, view on marketing into 2022 in latest Journal
In 2022 travel companies will need to exercise a more fluid approach to their marketing by targeting different groups of consumers at different times with different messages. For example, older people, who have been the hardest hit by the pandemic will require a great deal more...
VisitBritain/VisitEngland CEO Sally Balcombe to step down
10 January 2022 VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Ms Balcombe, who has been CEO, first of VisitBritain then of VisitBritain/VisitEngland, for more than seven years, is leaving the national tourism agency to pursue...
