Opinion Pieces

Member, Mike Bugsgang’s, view on marketing into 2022 in latest Journal

In 2022 travel companies will need to exercise a more fluid approach to their marketing by targeting different groups of consumers at different times with different messages. For example, older people, who have been the hardest hit by the pandemic will require a great deal more...

Sykes Cottages Scotland Staycation Index 2021

The inaugural Sykes Cottages Staycations in Scotland Report paints a picture of the growing popularity of staycations in Scotland, reviewing everything from the trending holiday hotspots and activities, to how holiday-let owners across the country can make the most of their investment. Included in the report...

Tourism Society calls for immediate government action on De Bois DMO Review

The De Bois Review confirms the need for Government to recognise and support the capabilities and functions of Destination Management Organisations in England. As the staycation honeymoon comes to an end and outbound travel opens up in time for half term and winter holidays, it is...

Travel Technology in the next decade. Board member, Shaon Talukder, reports on the Joshua Ryan-Saha event in June

"Technology in this decade doesn’t need to look like the technology of the last. We can create a bottom-up movement, creating travel technology that supports local and collective prosperity.” The future of travel technology will unlikely look like the last decade. The UK has become a...

Tomorrow’s Tourism; More Domestic Less International – Nigel Adams, MTS, looks to the future of tourism in the latest Journal

The last fifty years has seen the consistent growth of international tourism aided by cheaper air travel, package tours and recently the ability for the consumer to put their own online holiday packages together. The next thirty years may see the decline in international tourism and...

Independent Review of DMOs in England – statement from the Tourism Society

The Tourism Society warmly welcomes the independent review of Destination Management Organisations which we identified as a priority requirement in our paper to government in 2020 on Leadership and Coordination for Tourism in England, through and beyond COVID-19. This statement summarises the position of the Society,...

Is the term staycation analytically useful? Michael Hitchcock gives his view in the April Journal

The term ‘staycation’ came into popular use in the early 2000s, but it may be considered to be slightly problematic as it seems to have acquired a variety of meanings. Is it a kind of holiday in which one stays at home taking leisure trips to...

The end of silo mentality? Stuart Render gives his opinion in latest Journal

One of the recurring messages coming out of industry webinars during the last few months has been the importance of building relationships. Stuart Render, of coach and group tourism specialist Stuart Render Tourism, asks whether more needs to be done as part of ‘building back better’....

Does the UK government take tourism seriously? Kevin Kaley, Chair, gives his view

I have recently found myself asking that question more and more. Sometimes of others who I think should have a strong view but mostly of myself. In both cases I am seldom convinced by the answer I get. Having worked in both the private and public...